Hi Tarak. What is your job at MavensWood Investments Ltd and what do you specialize in?
Tarak: I am the Operating Partner of MavensWood Investments Ltd, a London-based holding company, creating brands for the future. We invest in high-growth tech-enabled companies. Our partners are hands-on investors and generalists, who work alongside the founders/leadership team of the portfolio companies to transform and increase the valuation. We invest with an exit plan and get on to the strategy implementation on a tight schedule.
Why are exact times important to you?
Tarak: Having multiple portfolio companies, with each of them having strategic and mission critical implementation projects running concurrently, our partners are always involved in more than one project at any given point in time. It is crucial for us to be utilising our time efficiently and effectively. We need to have a detailed analysis of the time spent to appropriately allocate their billing to the corresponding portfolio/projects.
What problem did you have with time tracking?
Tarak: Independently time tracking for us was time-consuming and sometimes incorrect. In the fast-paced environment our team works in we regularly alternate between tasks and projects, which proved to be difficult to keep up with how much time was being spent on each particular task. Previously we had tried various other time tracking tools, however, this involved manually starting a timer and remembering to stop it.