Hi Marco. What is your job - and what does trumedia specialize in?
Marco: As CEO and founder of trumedia, an international and leading brand identity agency in the Bavarian-Swabian region, I am primarily concerned with the strategic direction and positioning of the agency as well as with vision development and conceptual planning of client projects.
Our core expertise lies in successful brand management and development for global corporations, medium-sized companies, but also promising start-ups. From conception to market research to campaigns, we play the entire repertoire of brand building - cross-media, cross-industry, B2B and B2C.
Why are exact times important to you?
Marco: First and foremost from a business perspective. Most of our projects are significantly more complex than in other agencies, so it is necessary to carry out appropriate controlling measures. Ultimately, we want to know how effectively we are using our capacities or how profitably we are working.